Monday, 27 July 2009


Silver Spring, Md. - This summer, Planet Green presents Blue August, a robust month of on-air and on-line programming that brings to life the wonders and mysteries of the aquatic -- from the majesty of our oceans to the critical issue of clean drinking water. Featuring awe-inspiring documentaries including the network premiere of the Blue Planet series, all new episodes of Focus Earth with Bob Woodruff, innovative and entertaining short-form content, world renowned partners and experts, Blue August will captivate and immerse audiences in a world of intrigue, real-life drama and the important choices that will shape our future. Prominent conservationists and explorers Philippe and Alexandra Cousteau host Blue August. Planet Green President and General Manager Laura Michalchyshyn made the announcement:
“With this special month of programming, Planet Green is shining a spotlight on the critical and complex role our oceans and water play in the health of our planet and to those who do and will inhabit this earth,” said Michalchyshyn. “Working with leading experts and a team of distinguished partners, Planet Green will leverage all of its platforms during Blue August to engage our audiences in understanding and protecting this elemental part of life on Earth.”

Planet Green’s Blue August helps audiences take the plunge into an enlightened and brighter future with the following features and platforms:
  • Hosts Philippe and Alexandra Cousteau draw on the half-century legacy of their legendary family of explorers. These dynamic siblings have dedicated their life’s work to advocacy on behalf of the oceans, conservation and clean water, undoubtedly one of the most daunting and important challenges of our time. Philippe and Alexandra bring their engaging personalities, individual expertise and experience to Blue August through short-form content and entertaining hosted segments throughout the month

  • Poignant and vivid programming including the network premiere of the award-winning series Blue Planet, a special oceans-themed episode of Focus Earth with Bob Woodruff and the world premiere of Acid Test: The Challenge of Ocean Acidification, an original, groundbreaking documentary by the Natural Resources Defense Council (NRDC) featuring Sigourney Weaver. View the trailer for Acid Test at ( and find out more about the film and ocean acidification at;
  • All month long on, readers can engage with a broad range of original content from viewing slideshows of jaw-dropping waves to voting for your favorite sea creature to Beach Tips 101. Get involved with volunteer activities, get informed with buying guides and get started using everyday actions with big impact;
  • goes deep with a comprehensive look at the state of our oceans and clean water, with the latest politics, opinion, and news.. Interviews and special features with thought leaders and experts explore the present challenges and future solutions for a healthy blue planet;
  • Renowned environmental advocacy and conservation organizations the NRDC, Ocean Conservancy and Oceana bring resources and information about humankind’s role in protecting and improving the future of our oceans and waterways throughout the month, and
  • The United Nations Environment Programme (UNEP) joins the month-long event with research, scientific findings and political context about water and ocean issues spanning the globe.
Bryan Hughes 240.662.3002

Tuesday, 14 July 2009

Sylvia Earle: A wish big enough to change the world

IUCN’s Global Marine Programme and World Commission on Protected Areas (WCPA) Marine are delighted to announce that they have been appointed by Dr. Sylvia Earle as technical advisors on her 2009 TED Prize wish - “to protect the blue heart of the planet.”

TED started out as an annual conference in which people from Technology, Entertainment and Design industries came together to change attitudes, lives and ultimately, the world. Since its inception in 1984, the scope of TED has expanded to include global issues, science, business and the arts.

Each year, the TED Community uses its exceptional array of talent and resources to honor three extraordinary individuals with the TED Prize; previous winners include President Bill Clinton, Bono, E.O. Wilson, Dave Eggers and Larry Brilliant. No ordinary prize, not only does each winner receive $100,000 from TED, they are also granted “One Wish to Change the World.”
This year, the TED Prize went to the astronomer Jill Tarter, Maestro Jose Antonio Abreu and the illustrious oceanographer and deep-ocean explorer, Dr. Sylvia Earle.

"We've got to somehow stabilize our connection to nature so that in 50 years from now, 500 years, 5,000 years from now there will still be a wild system and respect for what it takes to sustain us," exclaimed an excited Earle during the TED ceremony earlier this year. "I wish you would use all means at your disposal -- films! expeditions! the web! more! -- to ignite public support for a global network of marine protected areas, hope spots large enough to save and restore the ocean, the blue heart of the planet."

As we reach the mid-point of the year, Sylvia has a growing team of experts working to achieve her goal. Alongside Sylvia’s foundation, DeepSearch, IUCN and WCPA-Marine are working with other key partners to ensure the strategic development and implementation of Sylvia’s wish. IUCN member, National Geographic, is also playing a key role, as are the New York-based marketing experts Razorfish.

So far, the first exciting development is a TED expedition to be launched in Spring 2010. A select group of marine scientists, ocean explorers, musicians, artists and activists will embark on a journey to the Galapagos Islands for a TED Oceans – a conference aboard the eco-friendly Lindblad National Geographic Endeavor Ship. Streaming live for the first time and translated into many different languages, speakers will aim to bring global attention to Sylvia’s wish and discuss innovative and cutting edge approaches towards working together on ocean issues. TED Oceans is designed to be an unforgettable voyage that will: broaden public awareness of the many threats facing our oceans; inspire individuals to take action; celebrate leadership in ocean protection; and challenge world leaders to act decisively to ensure a rapid and substantial increase in both the number and extent of marine protected areas globally, as well as the resources available to ensure that they are managed effectively.

TED Oceans is just the first in a long line of exciting projects that will be revealed throughout the year so watch this space.

To help strengthen the goals of Sylvia’s TED Prize, you can help the TED Prize team get a better understanding of the public’s knowledge of the dangers facing the oceans today by completing this short survey. Help IUCN and WCPA - Marine make Sylvia Earle’s wish a reality!